I got used to a certain kind of convenience when I lived in Denver, where cannabis is widely available, for both medical and adult use (formerly called recreational, back when we still tiptoed around the word weed).
That same level of access extends across much of Colorado, from cities to small towns. You walk into a dispensary, chat with a well-informed budtender about terpenes and THC percentages, and leave a few minutes later with a labeled product and a receipt. Medical users get added perks – lower taxes, higher limits, and access to more targeted products.
It’s regulated, normalized, and, while far from perfect, it’s a workable system. Colorado was one of the earliest to legalize and normalize cannabis in this way – and it set a precedent. As of 2025, 38 U.S. states have legalized medical cannabis, and 24 have legalized adult use.

And then there’s Portugal (where I live now)
So it was fascinating, and a bit disorienting, to attend the Portugal Medical Cannabis Conference (PTMC) last week in Lisbon.

Portugal, where I’ve lived for about three years, is quietly dominating the global medical cannabis game. Industry sources report that the country has more active cannabis cultivation licenses than any other EU country and ships out over 44,000 pounds a year (and counting).
Nearly all of it heads abroad, to markets like Germany, the UK, Poland, Israel, and Australia, countries where medical cannabis is regulated, available, and in demand.
And yet, ironically, little of that cannabis ever reaches Portuguese patients. It’s one of the strangest contradictions in the system: cannabis is being cultivated legally, at scale, across the country but still remains largely inaccessible to the people who live here.
The big WHY is subject to speculation
At the conference, the phrase “heavily stigmatized industry” had a way of surfacing, usually tied to two well-known sticking points: One is a bottleneck in the Portuguese medical system according to expert observers. Doctors are legally allowed to prescribe cannabis for certain conditions, like multiple sclerosis, chronic pain, and severe epilepsy, but many are hesitant to do so. They aren’t adequately trained, the murky rules make them hesitant to put their names on a prescription, and the list of approved products is extremely limited, as many working in the field acknowledge. The result is a domestic system that exists on paper but barely functions in practice.
Another factor, echoed in hallway conversations and informal exchanges during the conference, is cultural. Despite the country’s progressive reputation, when it comes to cannabis the stigma runs deep. It’s said that many older folks still seem uneasy, not necessarily out of fear, but more likely due to a lack of exposure. Cannabis hasn’t been part of public discourse, mainstream healthcare, or daily life. It was never legalized, never sold openly, never explained in simple terms. And because it never moved into the light through storefronts, advertising, or education, people never had the chance to see it as something normal.
Even now, with medical cannabis technically allowed, it still lives in the shadows. And so, many people just do the obvious, they buy on the underground market. It’s not ideal, but it works … kind of (given decriminalization that I discuss below).
The conference made one thing clear: Portugal’s medical cannabis system wasn’t built with patients in mind. Licensed producers are growing at scale, legally and successfully, but the system they operate in is geared toward export – not domestic care.
Whether anyone has the will, or plan, to shift that focus toward Portuguese patients doesn’t appear clear. And adult-use legalization? Not even part of the conversation.
It’s both everywhere and nowhere
Back in 2001, Portugal made global headlines for decriminalizing all drugs, cannabis included, earning praise for its forward-thinking approach to public health. But over two decades later, even as it ships out tons of high grade medical cannabis each year to other countries, the idea of a Portuguese person legally accessing that same product underscores an uncomfortable truth: Portugal built a world-class cannabis industry for export, not for the care of its own.


And yes, under its decriminalization framework, if you’re caught with up to a “ten-day supply” for personal use, you won’t be arrested (for cannabis this is 25 grams, a little under an ounce, and for hashish it is 5 grams.). Portugal treats possession in these smaller quantities as an administrative matter, not a criminal one, which is part of its public health approach that de-emphasizes punishment.
Nonetheless, you still can’t grow it, sell it, or walk into a shop and buy it (there are CBD stores, but nothing more). So while Portugal is the leading exporter of medical cannabis each year, many of its own citizens are still navigating a legal fog, discouraged from using the very plant their country is famous for producing.
Question. Is it still an underground market if everyone knows it’s there but pretends it isn’t? Asking for, well… Portugal.
With Love,
Becca
P.S. Good news! I’m finally (pretty) settled into our new place in Lagos in southern Portugal and have picked a date for an online Cannabis Elevation Ceremony!
Mark your calendar for Sunday, October 19th, 11am PST; 2pm EST; 7pm London time. It’s been a long time (I don’t even remember the last time we had one!) and I’m finally THRILLED to offer this.
More to come. But save the date for this complimentary gathering! Always recorded but I love to have you there with me LIVE when it’s possible👌🏼